Bolt Builds
2026

This project is another example of our ability to tackle difficult subjects quickly and efficiently. Bolt Builds designed and fabricated an innovative and eye-catching space for Mimi's, the new destination sweet spot in Greenwich Village. Every detail represents the playfulness of Mimi's brand and its visibility in IRL and in your feed. With only a few hours to shoot in the early morning, we moved quickly throughout the space capturing all of the details and movement that Bolt's design leads the customer through. Special care was paid to ensure their selection of reflective surfaces and shapes stayed true to color. This was achieved through combining in-camera techniques, like appropriate lighting and lens filters, with post-production editing using Capture One and Affinity.